To the East
Lorient is a coastal city established in the 17th century in western France. L'Orient means 'east' in French, which symbolizes people's desire towards the East, the unseen world. The East was seen as the new frontier to search for new culture, beauty, and goods. When the sun sets in the west, the western sea glittered with silk and spices on the boats from the East. The exotic goods from the East naturally further contributed to their vivid imagination. To appease the craving towards the unseen and untouchable world that is the East, they named their city Lorient, symbolizing their earnest desire.
From the East
The renaissance sparked a new light transitioning from the dark ages prior. There was a desire towards a better life fueled by philosophical ideologies, longing for knowledge, and freedom of artistic expression. However, these movements were often too metaphysical, and only conceptual for people to believe and think of. While these metaphysical trends slowly lost influence, tangible goods from the East were fascinating and introduced people to a new type of beauty; one that you can see, touch, smell, taste and even hear. As more people experienced such new and valuable treasures from the East, it came to symbolize new hope and expanding horizons.
This is the story of Lorient we wish to represent through our product with sincerity: Lorient, an unforgettable experience of beauty for everyone to have.